Multicultural Marketing to conquer new markets
In markets with multi-ethnic cities such as Montreal, Toronto, Vancouver, New York, Miami, Paris, and London, visionary business owners understand that their strategies must adapt their message to certain niche markets by considering their clientele’s linguistic and cultural characteristics. This is referred to as multicultural marketing.
What is Multicultural Marketing?
"Multicultural marketing allows us to reach members of diverse cultural communities in their language and according to their culture."
Multicultural marketing consists of adapting and localizing content to reach the targeted clientele in their own language and according to their own culture.
Harry Félix is a multicultural marketing strategist, business development consultant and founder of Metro City Marketing.