Event activation is a great way to drive sales and reach your marketing goals.![]() When properly executed, events provide a good platform for building brand awareness and promoting your products and services in your target market. These events are also useful for encouraging product sampling and service trials through personal interactions. However, selecting the best events can become a challenge when event producers and local promoters flood your email box with sponsorship requests. Here are some best practices for selecting and activating events.Take the time to create a memorable experience for your potential customers. If possible, work with a marketing firm to support your event activation. Too often, I have seen companies improvise their participation at an event. Remember that it is your brand's reputation that you put on the line with each interaction. Don't miss the opportunity to make an excellent impression. Comments are closed.
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AuthorHarry Félix is a multicultural marketing strategist, business development consultant and founder of Metro City Marketing. Archives
June 2020
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