What you should know about Multicultural Marketing

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​According to Statistics Canada, immigration accounts for 20% of the Canadian population.
This figure increases by nearly 300,000 people each year.
To serve these new potential customers, several companies use multicultural marketing.

Multicultural Marketing to conquer new markets

In markets with multi-ethnic cities such as Montreal, Toronto, Vancouver, New York, Miami, Paris, and London, visionary business owners understand that their strategies must adapt their message to certain niche markets by considering their clientele’s linguistic and cultural characteristics. This is referred to as multicultural marketing.

What is Multicultural Marketing?

"Multicultural marketing allows us to reach members of diverse cultural communities in their language and according to their culture."

Multicultural marketing consists of adapting and localizing content to reach the targeted clientele in their own language and according to their own culture.

To learn more, subscribe to our monthly blog series on ​The Keys to Multicultural Marketing.

Conquering new markets will depend on how well you master knowledge of your product or service and your ability to reach your target market amongst other things.
In the next article of The Keys to Multicultural Marketing series, we’ll look at 7 keys that will help you quickly access new markets within a cultural community.

​About The Keys to Multicultural Marketing series...

Follow our  complete series on The Keys to Multicultural Marketing which will help you:

• Push your thinking further on the subject
• Inspire you to take action
• Avoid costly mistakes
• Conquer new markets

​I will strive to provide you with solutions to overcome the misconceptions about multicultural marketing present in our communities and assumed by business leaders.